BROADBAND AWARENESS AND ADOPTION PROJECT
TECHNOLOGY FOR THE FUTURE
The California Emerging Technology Fund (CETF) submitted three proposals to the National Telecommunications and Information Agency (NTIA) for the Broadband Technology Opportunities Program (BTOP) totaling $35 million on behalf of 44 partners throughout California.
The Chicana Latina Foundation is part of one proposal, the Broadband Awareness and Adoption (BAA - fostering awareness, adoption and basic skills development).
Overview of the BAA Proposal
BAA will provide households in low-income communities with the basic building blocks necessary to adopt broadband technology. It mobilizes the talents and resources of eight partners statewide who have experience reaching the California low-income communities that are most impacted by the Digital Divide.
This project is focusing on low-income, racial/ethnic and other demographic groups (Latinos, rural residents, and people with disabilities) whose computer and broadband usage has significantly trailed other demographic groups. The partners will blend traditional methods of engaging low-income residents, such as grassroots mobilization and targeted media, with high tech methods including text messaging, social networking and relevant web applications to enlist friends and family to promote the benefits of broadband.
By implementing the BAA program, eight partners will produce the following outcomes:
- Over 5 million low-income residents will increase basic awareness of broadband technology with strong and targeted media messages.
- 797,807 persons will learn basic skills related to broadband technology.
- 130,000 new households in low-income communities will subscribe to broadband services.
Chicana Latina Foundation will recruit young leaders as broadband ambassadors to reach into underperforming schools and ultimately into the homes of the students to help families adopt broadband. CLF will also employ Technology Outreach Specialist to do outreach and training. This project will focus on underperforming schools in low-income communities and Latino families from eight Northern California counties.
For more information or questions, call (650) 548-1049 or email email@example.com.
Pictures from the Broadband Awareness and Adoption Program
Computer Classes, Santa Rosa
Familia Juliach, Santa Rosa
Familia Torres, Santa Rosa
Computer giveaway, Salinas
BAA Informational Meeting, Salinas
Familia Muņoz, Santa Rosa